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Perkins and will PowerPoint is used by nearly sales guy on the planet, with a whole industry of accessories built around the presentation guru / road warrior concept. It is employed for downloadable or live web demos, and it is even used (or abused, depending on your point of view) to pass along copy, concepts and notes between internal team members. With this volume of use, PowerPoint slide design becomes just another facet of a company’s identity program. bsctc

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Home made weapons From Chuck’s Neighborhood PeeCee Warehouse to Apple Computer, the local cafe with the amazing bagels to Starbucks Coffee, every business benefits from a unique identity, a look and feel that separates them from competition. The company logo is only a small part. Corporate colors, type treatments, illustration styles and repeated graphic elements are all parts of the greater whole. This identity is carried through to stationary, trade show graphics, packaging, advertising and yes, PowerPoint.

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